~/ The Tech Coach

I help engineers, leaders & founders working in Tech to re-establish their purpose and accelerate their impact through 1:1 coaching, mentoring, and group coaching.

Dan Bartlett

I'm Dan Bartlett—2x founder,
engineer and accredited coach.

Trading your soul for stocks?

Long hours, ever-expanding scopes and AI breathing down your neck. It's no wonder you end up:

  • 1 Languishing in a job you know is not right for you. The pay is good but your satisfaction is dwindling.
  • 2 Burning yourself out through cycles of overthinking, analysis-paralysis and procrastination.
  • 3 Feeling technically competent yet struggling with imposter syndrome or perfectionism.
  • 4 Failing to scale yourself in a leadership role. Neither coding or leading well.
  • 5 Waking up at 3 a.m. wondering if you’re the bottleneck.
  • 6 Knowing your work is succeeding at the expense of your health & relationships.

I’m Dan Bartlett 👋

I'm a Ruby engineer, 2x founder, writer and coach. After 20 years of coding and 10 years of building teams, I helped my last company grow to a $150m valuation.

I’m also the guy who once torched (and then patched) production on a plane over the Atlantic. I’ve had existential crises whilst staring at zsh at 2 am and survived approximately 4,000 standups. I've worked in anything from 3-person startups to Fintech unicorns with 800+ staff.

During the pandemic, I went through crushing burnout. I tried fixing things with more caffeine, longer days and more micro-services. Eventually, I reconnected with a deeper purpose, made some big changes and shared my story online. It resonated with a lot of people and lead me to training as a coach.

Today, I help individuals, leaders and founders to get recognised, get resilient, get to where they need to be in Tech.

Dan Bartlett

What I Offer

🚀

Founder Coaching

You spent 10 years mastering systems. Now the system is your company: delivery delays, growing pains, investors quoting hockey‑stick graphs. My job is to help you bulletproof yourself so you can best serve your team in scaling from vibe-coded startup to a durable, $100m business.

🧠

1:1 Coaching

Nobody wants a career held together by caffeine and passive-aggressive git commits. I mentor and coach ICs and managers, helping them navigate complex careers without a full system reboot. From confidence upgrades to purpose refactors, you’ll experience significant change without having to tear it all down.

🧑‍🧑‍🧒‍🧒

Group Coaching

Infuse purpose into your people and processes. I work with small teams, offering a mix of individual support and workshops. I tease apart dysfunctional team dynamics and help build cultures that don’t crumple under pressure. I'm also available for talks, but not birthday parties 🎂

P.S. If you want to harness my founder experience to accelerate your product vision & traction,
I also work with 1-2 companies max as an advisor or fractional leader.

Happy Nerds

How to Get Started

1

Book a free discovery call

In this 30-minute call, I’ll ask more about what brings you here and share more about my approach and how I can help. This is a relaxed chat and there's no obligation to continue. I'm always happy to refer on if I don't think it's a good fit. Book now.

2

We get stuck in

We'll usually meet once a fortnight for an hour to make progress against your goals and aspirations. In each session, we'll check in and see what's most important for us to work on today. All packages also come with email support for burning questions.

3

Renewed confidence & purpose

As we clear obstacles from your path, you start to enjoy a renewed sense of confidence, purpose and autonomy in your work. You'll feel momentum in the short-term, but also greater resilience in new situations.

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You’re smart. You solve complex problems for a living. But when it comes to your career, your leadership, or your own headspace—things feel foggy. Coaching helps cut through the fog. Not because you’re broken or I have all the answers, but because you’re trying to do something hard—and doing it alone is slower, messier, and more painful than it needs to be.

Whether you’re looking to upgrade your craft in a new role, itching for a career pivot, or finally ready to start that company that’s been running through your head for years, I’m here to help you figure out your next move. I combine my decades of experience in Tech—highs and lows—with my training as an accredited coach to help you get where you need to be in this exhilarating and maddening industry.

🚢

Download the Stuck to Shipped Guide

5 Inner Blocks That Derail Tech Projects—And How to Spot Them.

Not ready to talk yet? Start with a short coaching workbook designed for those who suspect that the problem isn't in the code... It's 7 pages and you can read it in a few minutes. I guarantee you'll recognise a part of yourself in one of the patterns.

Frequently Asked Questions

I work people across many industries and with many job titles:

  • Software engineers
  • Hardware engineers
  • Data, product and solutions engineers
  • Tech leads / Staff engineers
  • Engineering managers
  • Product managers
  • Technical founders

I support people working in anything from seed-stage startups, VC-backed companies, to those working in government roles.

Some examples:

  • Engineers struggling with growth, recognition or communication
  • Senior engineers navigating overwhelm or imposter syndrome
  • Tech leads or EMs (painfully) growing into their first leadership role
  • Those who sense a career pivot on the horizon
  • Experienced builders looking to start their own venture
  • First-time founders wondering why everything is so goddamn hard
  • Anyone who feels like their purpose has faded
  • People who want cheat codes with no desire to better themselves.
  • People who only want a CV review or job search help. Please contact your local recruiter.
  • People who would be better served by a counsellor or therapist—I'm happy to refer on.
  • I focus exclusively on folks who work in Tech and have spent my whole career in this industry. During that time, I’ve worked every role from junior engineer to CTO and co-founder, in anything from garage start-ups to Series F unicorns.
  • I have interviewed hundreds of people. I know what separates good from great, what makes people stand out, and how to avoid raising red flags.
  • I’ve built several teams from scratch, including the first two engineering teams at Almanac. Their work was essential in helping us raise $45 million to take on the likes of Notion and Google Docs.
  • I have mentored junior developers, supported mid-level developers on their way to senior roles, and overseen senior-to-principal promotions in larger companies. I’ve also guided many developers in moving from individual contributor to management tracks.
  • Unlike other engineering mentors, I’m also a trained transformative coach, which means I’m equipped to go deeper—uprooting limiting beliefs, taming inner critics, and making real progress on recurring patterns.

Most clients work with me for 3 months. Some choose to retain ongoing support.

You’ll likely feel some clarity dawn after our first session. But real transformation builds over time as the relationship develops and we start getting to the roots of some core issues.

I offer email support to all my clients. Sometimes people want my take on an emerging situation or feel curious about something we uncovered in a session. I love recommending books and resources but won’t spam you with productivity hacks.

You'd never work on a project without running retrospectives and course-correcting—why should your growth be any different? The research agrees: 80% of people who receive coaching report increased self-confidence, and over 70% benefit from improved work performance, relationships, and more effective communication skills. 86% of companies report that they recouped their investment on coaching and more. (Source: 2009 ICF)

  1. Yes
  2. You're in good company